IE HST School - Marketing, Communication & The Customer
Maria de Molina 13-15
Madrid, No state preference, 28006, Spain
Due to the new digital economy, there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line..
The Master in Market Research & Consumer Behavior (MRCB) is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.
- 1st University in Spain (Educate + Entertain Youth Incorporated)
- 2nd Worlwide Online MBA Program (Financial Times, 2018)
- 3rd European Business School (Financial Times, 2017)
DURATION - 10 months
LANGUAGE - English
LOCATION - Madrid
INTAKE - October
METHODOLOGY - Liquid Learning
Master's Degree, MRCB, Master in Market Research and Consumer Behavior
Regional Assistant for North America and Canada
+34 91 568 98 70
The Master in Market Research & Consumer Behavior program will train you to be the next consumer and market expert who drives product, marketing, strategy decisions. Understand the needs of consumers, how, and why they make purchasing decisions by combining knowledge areas in Research & Analytics, Consumer Psychology, Strategic Marketing, and Professional Skills.
AVERAGE AGE - 24
AVERAGE EXPERIENCE - 2