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The Basics

Master in Market Research & Consumer Behavior

IE

Drive vision, strategy, and innovation in any organization through market and consumer insights.


IE HST School - Marketing, Communication & The Customer
Maria de Molina 13-15
Madrid, No state preference, 28006, Spain

What We Offer

Summary

Due to the new digital economy, there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line..

The Master in Market Research & Consumer Behavior (MRCB) is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

INTERNATIONAL RECOGNITION
- 1st University in Spain (Educate + Entertain Youth Incorporated)
- 2nd Worlwide Online MBA Program (Financial Times, 2018)
- 3rd European Business School (Financial Times, 2017)

DURATION - 10 months

LANGUAGE - English

LOCATION - Madrid

INTAKE - October

METHODOLOGY - Liquid Learning


Academic Fields

Business, Management, Marketing, and Related Support Services, Other.
Business/Managerial Economics.
Business Statistics.
Management Science.
Management Sciences and Quantitative Methods, Other.
+ Show all academic fields

Degrees

Master's Degree, MRCB, Master in Market Research and Consumer Behavior


Formats

Full Time

Keywords

Marketing, Consumer Insights, Psicology, Business

Contacts

Hanna Seo

Hanna Seo
Regional Assistant for North America and Canada
hanna.seo@ie.edu
hanna.seo@ie.edu
+34 91 568 98 70

Who We're Looking For

Summary

The Master in Market Research & Consumer Behavior program will train you to be the next consumer and market expert who drives product, marketing, strategy decisions. Understand the needs of consumers, how, and why they make purchasing decisions by combining knowledge areas in Research & Analytics, Consumer Psychology, Strategic Marketing, and Professional Skills.

AVERAGE AGE - 24
AVERAGE EXPERIENCE - 2


Academic Backgrounds

Accounting and Business/Management.
Advertising.
Business and Personal/Financial Services Marketing Operations.
Business/Commerce, General.
Business/Corporate Communications.
+ Show all academic fields

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