logo
logo

Not on Gradschoolmatch? Sign up, find graduate schools you care about, and connect with graduate program directors.

Whether you're looking for a certificate, master's or PhD, it's easy, it's free.

Bookmark Program
Recommend Program

The Basics

Master in Corporate and Marketing Communication

IE

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.


IE HST School - Marketing, Communication & The Customer
Maria de Molina 13-15
Madrid, No state preference, 28006, Spain

What We Offer

Summary

The Master in Corporate and Marketing Communication (MCMC) focuses on the strategic contribution communication makes to 21st-century business, companies and institutions. In the era of co-creation, where managing the needs of stakeholders and clients is simply not enough, the multidimensional role of the consumer requires new forms of engagement, open-innovation, and brand co-creation.

The focus of this master, offered both in a Full Time and Part Time format, is to provide students with applied training in current professional needs, together with a reflection on new forms of MARCOM, so that they will guide businesses to successfully navigate the new challenges of the digital world.

INTERNATIONAL RECOGNITION
- 1st University in Spain (Educate + Entertain Youth Incorporated)
- 2nd Worlwide Online MBA Program (Financial Times, 2018)
- 3rd European Business School (Financial Times, 2017)

DURATION
- 10 months (Full Time format)
- 12 months (Part Time format)

LANGUAGE - English

LOCATION
- Madrid (Full Time format)
- Online & Residential periods in Madrid (Part Time format)

INTAKES
- October (Full Time format)
- April (Part Time format)

METHODOLOGY - Liquid Learning


Academic Fields

Business/Corporate Communications.
Communication and Media Studies, Other.
Public Relations, Advertising, and Applied Communication.
Public Relations/Image Management.

Degrees

Master's Degree, MCMC, Master in Corporate and Marketing Communication


Formats

Full Time, Part Time, Online or Distance, On-Campus

Keywords

• Strategic Communication• Business and Management• Global Digital Strategies• Business Analytics and Research Methods

Contacts

Hanna Seo

Hanna Seo
Regional Assistant for North America and Canada
hanna.seo@ie.edu
hanna.seo@ie.edu
+34 91 568 98 70

Who We're Looking For

Summary

MCMC FULL TIME - It welcomes young professionals and recent graduates with different backgrounds, whose vocation is communication and who would like to obtain skills to provide innovative solutions to real-world communications problems in today´s digital era.

- Average Age: 26 years
- Average Experience: 2/3 years

MCMC PART TIME - It is designed for Professional and Executive profiles with previous experience in the field, who want to take their communication, management and digital skills to another level, whilst keeping a balance between classes and work.

- Average Age: 39 years
- Average Experience: 5/8 years


Academic Backgrounds

Arts, Entertainment,and Media Management, General.
Business, Management, Marketing, and Related Support Services, Other.
Communication, General.
Economics, General.
Journalism.
+ Show all academic fields

Links & Media

Apartment Finder

Bookmark Program
Recommend Program

Not on Gradschoolmatch? Sign up, find graduate schools you care about, and connect with graduate program directors.

Whether you're looking for a certificate, master's or PhD, it's easy, it's free.