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The Basics

Master of Science in Marketing Research

Pacific Lutheran University

PLU's MSMR program is educating the next generation of global and business leaders.


School of Business
12180 Park Ave S
Tacoma, Washington, 98447, United States

What We Offer

Summary

The PLU MSMR program offers an intimate, advanced learning environment, hands-on experience with clients and a healthy balance of rigor and support. Faculty care about the growth of students and their skills, and work collaboratively with students. Through their coursework, multiple client projects within industry and capstone consulting research with a regional or national company, MSMR candidates develop knowledge, skills and experience attractive to employers.


Academic Fields

Business, Management, Marketing, and Related Support Services, Other.
Business Statistics.
Family and Consumer Sciences/Human Sciences Business Services, Other.

Degrees

Master's Degree, MSMR, Master of Science in Marketing Research


Formats

Part Time, Full Time

Keywords

Market Research Analyst, Brand Managers, Big Data Analysts, Marketing Scientists, Consumer Insights Specialist, Economic Analysts, Account Executives, Data, Analytics, Research, Engagement, Innovation

Contacts

Mari Peterson

Mari Peterson
Director of the Master of Science in Marketing Research and External Relations
petersme@plu.edu
petersme@plu.edu
253-535-7445

Who We're Looking For

Summary

PLU's MSMR offers the perfect blend of academic disciplines - such as, but not limited to business, communications, computer science, economics, math and psychology.


Academic Backgrounds

Applied Economics.
Applied Psychology.
Business, Management, Marketing, and Related Support Services, Other.
Communication, General.

Links & Media

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