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The Basics

Master in Customer Experience and Innovation

IE

Conceive, develop and implement innovative products, services and experiences with a human-centered focus at each step of the customer journey


IE HST School - Marketing, Communication & The Customer
Maria de Molina 13-15
Madrid, No state preference, 28006, Spain

What We Offer

Summary

The aim of the Master in Customer Experience and Innovation (MCXI) is to train innovative professionals in order to analyze, design, test and optimize the experience of consumers, and help them create seamless and synchronised experiences across products, services, organizations and businesses.

The MCXI takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers, and it is comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS. The program’s hands-on, transversal skill building Innolabs will allow you to work in areas like creative process, adaptive leadership, prototyping, design thinking, and insights, gathering a set of competences key for your professional career.

INTERNATIONAL RECOGNITION
- 4th European Best MBA (QS , 2018)
- 6th Worldwide Non-US School (Forbes, 2018)
- 8th Europen Business School (Financial Times, 2019)

DURATION - 10 months

LANGUAGE - English

LOCATION - Madrid

INTAKE - October

METHODOLOGY - Liquid Learning


Academic Fields

Business Administration and Management, General.
Drafting and Design Technology/Technician, General.
Architectural Engineering Technology/Technician.
Social Sciences, Other.
Commercial and Advertising Art.
+ Show all academic fields

Degrees

Master's Degree, MCXI, Master in Customer Experience and Innovation


Formats

Full Time

Keywords

Service and Systems Design; Design; Interaction Design; Business Administration and Management, General; Business and Personal/Financial Services Marketing Operations; Corporate Communication

Contacts

Hanna Seo

Hanna Seo
Regional Assistant for North America and Canada
hanna.seo@ie.edu
hanna.seo@ie.edu
+34 91 568 98 70

Who We're Looking For

Summary

The program is designed to prepare and train professionals in the international arena in the fields of Social Sciences, especially Communication, Audiovisual Media and Design, Psychology, Sociology and Business Administration. Applicants must have enthusiasm and an innovative mind committed to personal and professional change. They should be ready to take on the next, big challenges and tackle high-impact roles in companies that are leaving their mark.

We have a very diverse class profile in terms of gender (65% female), origins (14 nationalities represented) and academic and professional backgrounds (business, design, communications and marketing, science and technology, humanities and others).

AVERAGE AGE - 28 years
AGERAGE EXPERIENCE - 5 years


Academic Backgrounds

Banking and Financial Support Services.
Business/Commerce, General.
Business, Management, Marketing, and Related Support Services, Other.
Commercial and Advertising Art.
Communication, General.
+ Show all academic fields

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