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The Basics

Master in Digital Marketing

IE

Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics


IE HST School - Marketing, Communication & The Customer
Maria de Molina 13-15
Madrid, No state preference, 28006, Spain

What We Offer

Summary

The Master in Digital Marketing (MDM) trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance. The customer-centric focus of organizations and the fast pace of digital disruption, have brought Digital Marketing front and center, and marketers now need to provide a seamless experience.

Taught by industry experts who bring into the classroom the real challenges digital marketing professionals face on their day-to-day activities, this program enables students to develop project management, team building, and communication skills.

The MDM is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.

INTERNATIONAL RECOGNITION
- 4th European Best MBA (QS , 2018)
- 6th Worldwide Non-US School (Forbes, 2018)
- 8th Europen Business School (Financial Times, 2019)

DURATION
11 months (Full Time format)
15 months (Part Time format)

LANGUAGE - English

LOCATION
- Madrid (Full Time format)
- Online & Residential periods in Madrid (Part Time format)

INTAKES
- September (Full Time format)
- April (Part Time format)

METHODOLOGY - Liquid Learning


Academic Fields

Marketing/Marketing Management, General.
Business Administration, Management and Operations, Other.
Engineering, Other.
Data Processing and Data Processing Technology/Technician.
Data Modeling/Warehousing and Database Administration.
+ Show all academic fields

Degrees

Master's Degree, MDGM, Master in Digital Marketing


Formats

Full Time, Part Time

Keywords

Marketing Fundamentals, Digital Marketing & Communication tools, Digital Customer Management & Analytics, Tech Professional skills

Contacts

Hanna Seo

Hanna Seo
Regional Assistant for North America and Canada
hanna.seo@ie.edu
hanna.seo@ie.edu
+34 91 568 98 70

Who We're Looking For

Summary

This program has been developed for future-thinking visionaries who want to tackle the upcoming challenges in digital marketing. Those who are driven to innovate in a constantly-changing field and who are inspired to learn the latest tech in order to analyze, strategize and execute effective digital marketing are a good fit for this program.

Our students can come from a variety of educational and professional backgrounds: Business & Marketing, Advertising & Communicatoins, Tech & Social Sciences, and others.

AVERAGE AGE FT - 26 years
AVERAGE EXPERIENCE FT - 3/5 years


Academic Backgrounds

Advertising.
Business Administration and Management, General.
Business, Management, Marketing, and Related Support Services, Other.
Commercial and Advertising Art.
Communication, General.
+ Show all academic fields

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